While serving as the Creative Director at Identity, it became clear, early on, that we needed to update our brand in order to stay current in the marketplace.
We worked as a team to identify who we were, our differentiators and what we wanted to say to our target audience.
Ultimately we “left a mark” with the development of succinct messaging, and a visual identity system to support our new brand. We carried this through all aspects of our company.
The moment you walked into our doors, your brand experience began.