The launch of the new brand generated tremendous interest. Identity received a significant increase in traffic to its Web site as well as positive recognition from a number of local media members. Additionally, the direct result of the new advertising campaign in Crain's Detroit Business resulted in noteworthy direct new business leads.
Responsibility: Art Direction, Design of Ad Campaign and Team Leadership.
Credits: Chris Heckman (website coding and design), Tom Nixon (creative direction), Michele Dickens (logo and brochure design)